LEAD GENERATION DIRECT MAIL

As a marketing professional, you place a high priority on getting your sales people the qualified leads they need. And you have a number of tools available to accomplish that task: Ads in trade publications, product publicity, trade shows, direct marketing. Of these tools, direct marketing can be the most cost effective, delivering the best quality leads for the least amount of precious marketing dollars.

THE MRC DIFFERENCE.

What sets us apart from the typical advertising/direct marketing agency? We treat lead generation business mail for what it is, a one-to-one medium with its own guidelines and principles. It is not an extension of the ad campaign. It is not really advertising at all. It is a unique and powerful tool for targeting decision makers. We understand the dynamics of the in-box, and we know how to get your piece noticed, opened, read, and acted upon.

HIGH RESPONSE. QUALITY LEADS. EXCELLENT CONVERSION TO SALES.

A successful lead generation direct marketing program must get you more than a high response rate. The response needs to be qualified, with real decision makers taking action that will mean something to your sales people. The proof is in the rate at which the leads you develop turn into sales. At MRC Marketing, we have demonstrated an ability not only to produce a significant volume of leads, but also to account for conversion rates that make the whole project worth the time, effort, and money that goes into it.

ALL AT A LOW COST PER PIECE.

High cost "art department" direct marketing has no place in business. The more "ad agency" your piece looks, the less effective it is likely to be. We've proven time and again that the most powerful direct marketing in business is also that which is produced at low cost. (Don't expect your ad agency to tell you that!)

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