PRE-SHOW MAILINGS

If you devote a large chunk of the marketing budget to trade shows, it just makes sense to secure that investment with the modest cost and high impact of a professionally produced pre-show mailing. Studies show that attendees at trade shows are far more likely to attend your exhibit - and are also more likely to remember you later - when they have been invited in advance via the mail.

TRADE SHOW MAILINGS THAT ARE LEAD GENERATION MAILINGS.

At MRC Marketing, we never loose sight of your overall goal, which is to get your sales people in front of prospects who are likely to purchase your products and services. We approach pre-show mailings with the same careful planning that goes into developing lead generation mailings. In many cases, a pre-show mailing can serve as an ideal kick-off to an ongoing lead generation campaign. We will often supplement a pre-registration list with geographically selected lists from magazines to get a full representation of the market from which you are likely to draw. Result: you get a bigger bang from your trade show buck.

See an example...

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