What's New
TELECHASING... OPTIMIZING THE DIRECT MARKETING CAMPAIGN
Many of our clients are finding that a concentrated period of outbound telemarketing (cold calling) to a list that has been targeted with direct mail optimizes results. This technique is called "telechasing" in that is "chases" the direct mail, reinforcing the message. The telechasing effort generates and qualifies leads in the same pass, providing cost-efficiencies and doubling or tripling the overall response rate of the campaign.
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LAUNCHING A NEW PRODUCT? LET DIRECT MARKETING PLAY THE KEY ROLE.
Successfully getting the word out about a new product launch requires a broad mix of media. PR and Advertising play a role, as does the Web. And while these are important tools, our history shows that Direct Marketing supplies the greatest impact on a new product launch. Hard hitting mailings are crafted in a variety of formats to build awareness and generate response, while a telemarketing effort is mounted to support all aspects of the launch.
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